TRAFFIX Launches Third Phase of SOV Campaign

October 16th, 2007

Earlier this week, TRAFFIX unveiled the third phase of their three month cure SOV campaign by airing television commercials that present commuters with a cure to the negative effects of riding in a Single Occupancy Vehicle (SOV). The ads will run on a condensed schedule for the following two weeks and can be seen on cable as well as on local TV stations including during the new ABC sitcom, Carpoolers.

Throughout the three month campaign, TRAFFIX has disclosed the typical symptoms associated with riding in a SOV. In previous phases, the campaign used a combination of billboards, radio ads, and direct mail to help heighten awareness. Initially, the billboards introduced the concept of SOV and alluded to its financial and physical consequences.

TRAFFIX encourages citizens throughout Hampton Roads to use alternative forms of transportation that reduces SOV. TRAFFIX oversees and promotes regional commuter initiatives, including carpooling and telecommuting, by reaching out to area employers. Some of its key clients include the U.S. Navy, Northrop Grumman, Wal-mart, and Canon. To date, TRAFFIX has removed nearly 800 vehicles off the road and has saved consumers over 600,000 gallons of gas and over $1.8 million in vehicle related expenses.

To see the TV ads, click here.


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